Ashwin Cheriyan from Thistle: From Creating a Category to Scaling It to 100K+ Weekly Orders скачать в хорошем качестве

Ashwin Cheriyan from Thistle: From Creating a Category to Scaling It to 100K+ Weekly Orders

👉🏼 Description: Tune in as Ashwin talks about creating a category of healthy eating before it existed, telling customers about the tough decision to add meat to their plant-based service, and more!\ 👉🏼 About the Guest: Ashwin (Ash) is CEO & Co-Founder of Thistle, the tech-enabled organic meal delivery company focused on healthy, plant-based food to address health and climate concerns. Coming from a family of medical doctors, Ash brings a unique perspective to the business, utilizing his leadership to help the modern consumer invest in their own health and that of the planet. Ash and his wife, Shiri, were driven to found Thistle because two of the greatest challenges of our generation – our growing health crisis and the current climate emergency – pointed to a common solution: eating more plants and consuming less meat. Thistle aims to make eating healthy, plant-forward, and planet-friendly meals easy, with irresistible meals delivered directly to your door. He received his B.A. in Economics from Brown University and his JD from the University of Texas School of Law. 👉🏼 About the Host: Shriya Nevatia (50K+ followers on LI and X) has been building community for 12+ years for founders, investors, and builders around the world. She launched the On Deck Catalyst community for elite global young leaders, helped hundreds of women start angel investing at The Council Capital, and founded The Violet Society, a pre-accelerator for female & non-binary startup founders. 👉🏼 Timestamps: 00:00: Episode Highlight 00:18: Intro to Taste & Tactics 00:32: Intro to Ashwin Cheriyan, co-founder and CEO of Thistle 02:43: How to choose the problem you want to solve 07:41: Choosing your audience and users 10:59: Being the first mover in a market, before the audience is ready 14:35: Why all-in-one products are important 16:35: How to roll out product changes and gauge customer needs 18:57: Catering to customers' stated (and unstated!) desires 25:00: Carving out a niche when the market doesn't even exist 29:10: How authenticity in marketing made Thistle's growth trajectory shoot up 33:23: How to make product decisions as a founder 37:47: How personal taste can (and sometimes should!) take over data 39:35: Learnings and takeaways from the episode 41:50: Outro 👉🏼 Where to find Ashwin: LinkedIn:   / ashwin-cheriyan-3324137   Thistle - Website: https://www.thistle.co/ Thistle - Instagram:   / thistleco   Thistle - X: https://x.com/ThistleCo Thistle - LinkedIn:   / thistle   👉🏼 Where to find Shriya: Twitter: https://x.com/shriyanevatia LinkedIn:   / shriyanevatia   Taste & Tactics Twitter: https://x.com/tasteandtactics Taste & Tactics Instagram:   / tasteandtactics   Taste & Tactics TikTok:   / tasteandtactics   Taste & Tactics LinkedIn:   / taste-and-tactics   Taste & Tactics YouTube:    / @tasteandtactics   Taste & Tactics Spotify: https://open.spotify.com/show/72Xgo0s...