The New Meta Ad Playbook: Avoiding Creative Similarity on Meta скачать в хорошем качестве

The New Meta Ad Playbook: Avoiding Creative Similarity on Meta

D2C Diaries is proudly sponsored by Wayflyer Running an ecom brand and struggling with cash flow? Whether you're scaling ad spend or restocking bestsellers ahead of peak season, Wayflyer provides fast, non-dilutive funding tailored to e-commerce businesses. No equity. No months of waiting. Just the capital and insights you need to grow, on your terms. Check them out: https://tinyurl.com/4jfc8yej Creative similarity is quietly killing Meta ad performance and most brands have no idea it’s happening. In this episode of D2C Diaries, we dive into the biggest update to Meta’s creative delivery system since Andromeda: how visual similarity between ads is now being flagged and penalised, even when the creator, script, or copy is different. Read Olly's update here: https://x.com/oliverwhudson/status/19... This isn’t theory. We’ve seen the impact inside high-spend accounts over the past 6 months. Brands that look like they’re iterating are actually just reskinning. Meta sees it. And performance suffers. We share how one client went from £54k to £622k/week in spend by building persona-led creative that delivers stronger signals. We unpack what Meta really wants from your ad account in 2025 and why creative diversity now matters more than creative volume. We also break down the 3 new in-platform creative metrics Meta is rolling out (Creative Similarity, Fatigue, and Top Themes), how CPMR and New Visitor % are changing how we benchmark creative success, and why testing strategies need to evolve beyond micro iterations. Read Jason Yim's update here: https://x.com/jasonyimco/status/19756... 🚨🚀 If you're a brand spending £100K/month, we'll run your ads. Apply for your growth roadmap here: https://eu1.hubs.ly/H0nQwmw0 0:00 Intro 2:51 How Meta reframed creative diversity 9:30 Asset similarity explained 10:35 Persona-led strategy 13:55 Volume vs quality of assets 15:25 Signal engineering: how Meta reads engagement 17:00 Tracking Meta performance 24:23 Creative strategy: vehicles, angles, and hooks 26:20 Concept-level variations and visual diversification 33:00 Meta introducing 3 new creative metrics 39:20 Brand consistency vs creative diversity 42:14 Creative production scale challenges 43:40 Sora’s leap in speed, cost, and realism 48:20 OpenAI + Shopify + Stripe integrations 50:20 Further AI advancements 55:35 Tactical Section: Black Friday prep 1:01:28 Final Thoughts From the team behind Soar With Us and Hambi Media: www.soarwithus.co Follow Sam on socials: LinkedIn:   / sam-wright-324737216   Follow Olly on socials: LinkedIn: https://shorturl.at/kPrqO Twitter: https://x.com/oliverwhudson Follow D2C Diaries on socials TikTok:   / d2c.diaries   Instagram:   / d2c_diaries