Scriptwriting Mastermind: How We Use Storytelling to Outperform 80% of Meta Ads скачать в хорошем качестве

Scriptwriting Mastermind: How We Use Storytelling to Outperform 80% of Meta Ads

🚨 Here's our human desires prompt: https://eu1.hubs.ly/H0mqTQr0 Most brands creatives live at the bottom of the funnel, battling over the same small pool of ready-to-buy customers. But 80% of our best-performing ads? They start much higher up. In this episode of D2C Diaries, Loukas shares the exact internal training we run with our creative strategists on the hardest skill in paid social: storytelling. You’ll see how we script for unaware and problem aware audiences (the stages most brands ignore) and why they’re the biggest unlock for scaling cold traffic. From building 15–40 second setups to weaving human desires into scripts, this is the framework we use to turn good ads into top performers. This session was too valuable to keep behind closed doors, so Loukas re-filmed the whole thing for our channel. Watch the training now and learn how to tell stories that sell. 🚨🚀 If you're a brand spending £100K/month, we'll run your ads. Apply for your free audit here: https://eu1.hubs.ly/H0nbSQJ0 00:00 Storytelling as the hardest paid social skill 02:53 Evolution of the funnel 04:40 Funnel stages & messaging 09:58 Hooking cold audiences without the product 12:50 Pitfalls that kill storytelling 18:55 Cutting fluff in scripts 24:00 Ditching jargon 28:12 Using human desires 39:10 Messaging by market sophistication 51:00 Curiosity loop techniques 56:45 Best-in-class examples 1:01:30 Recap & key takeaways From the team behind Soar With Us and Hambi Media: www.soarwithus.co Follow Loukas on socials: LinkedIn: https://shorturl.at/TRI8B Twitter: https://x.com/LoukasHambi Follow Olly on socials: LinkedIn: https://shorturl.at/kPrqO Twitter: https://x.com/oliverwhudson Follow D2C Diaries on socials TikTok:   / d2c.diaries   Instagram:   / d2c_diaries