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Credit Analysis 101: How Banks Decide Who Gets a Loan (CCP Exam)| Module A The Certified Credit Professional (CCP) course by IIBF is a must-do certification for bankers and finance professionals involved in credit appraisal, lending, and risk assessment. In this video, we explain the Principles of Lending in a simple, practical, and exam-oriented manner, covering concepts that are crucial for: CCP exam preparation Credit appraisal in banks & NBFCs Loan sanctioning & monitoring Understanding risk-return trade-off in lending 🔹 Topics Covered: Meaning and importance of lending principles Safety, liquidity & profitability in lending Risk assessment and borrower evaluation Banker–borrower relationship Practical relevance for credit officers & branch managers This video is useful for: ✔ CCP (Certified Credit Professional) aspirants ✔ Bankers & NBFC professionals ✔ Credit officers & loan processing staff ✔ Students of banking & finance ✔ IIBF certification candidates 0:00 - Introduction to CCP Course 0:56 - Bank as a Financial Intermediary (The Reservoir Concept) 2:20 - Twin Obligations of a Banker 3:10 - The 3 Pillars: Safety, Liquidity, & Profitability 5:40 - Understanding Safety: Capacity vs. Willingness 8:52 - Base Rate vs. MCLR: Key Differences 10:30 - Risk Diversification Strategy 13:30 - Asset Liability Management (ALM) Intervals 15:00 - LIVE MCQ Practice (Exam Prep) 19:50 - Summary & Next Steps https://t.me/insightfuldhull / @insightfuldhullsi=fa7drakhlv_bdxwh Facebook page : / insightfuldhull X - x.com/InsightfulDhull LinkedIn - linkedin.com/in/insightful-dhull-1526a8360 #CertifiedCreditProfessional #CCP #PrinciplesOfLending #IIBF #BankingEducation #CreditAppraisal #BankingExams #CreditRisk #NBFC #FinanceLearning #InsightfulDhull