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🎁 Free Resources: 👉 Get Creative Diversification for Meta Andromeda: https://www.tiereleven.com/cd Discover how we scaled ad spend from $55K to $110K in two weeks without sacrificing efficiency. This video breaks down how dog story-driven creative, better attribution through Andromeda, and deeper ad insights helped drive more conversions. Whether you're running Facebook ads or questioning your CPA model, this will change how you look at paid traffic. Learn why focusing only on last-click CPA is hurting your brand, and how First Click + Add to Cart tracking gives you the real winners. We even show how to spot misleading metrics, avoid killing performing ads too early, and why some campaigns shouldn't follow the traditional rules. 📌 Chapter Markers: 00:00:00 Opening Pain Point: The Real Problem with Dog Products 00:00:27 Why Buyers Want Outcomes, Not Pills 00:00:48 Ad Spend Benchmarks and What to Ignore 00:01:06 Understanding Click Attribution in Meta 00:01:56 The CPA Obsession Is Misleading 00:02:38 Why Last Click Tracking Fails 00:03:35 Real-Life Store Analogy for Ad Funnels 00:04:03 Scaling Campaigns: From $55K to $110K Weekly 00:04:48 ENCAC Impact After Scaling 00:05:22 Judging Ads by CPA Alone Is a Mistake 00:06:00 Add to Cart Data Reveals Winning Ads 00:07:05 Why You Should Duplicate Winners, Not Kill Them 00:07:53 Meta Rolled Out Andromeda Without Instructions 00:08:58 Early Adoption of Andromeda Strategy 00:09:56 Final Thoughts: This Was Working Before Launch 📺 Subscribe to The Ad Lab and watch us live every Friday at 2:30 PM EST