The #1 Google Ads Mistake Killing Your Lead Gen | Roger Cooney's Pubcon Session скачать в хорошем качестве

The #1 Google Ads Mistake Killing Your Lead Gen | Roger Cooney's Pubcon Session

Most lead gen campaigns are quietly training Google to find the wrong customers, and you're paying for it. In this session from Pubcon, MoonSauce Agency co-founder Roger Cooney breaks down why optimizing to raw phone calls and form fills is costing you high-revenue jobs, and what to do instead. You'll learn: Why 50%+ of leads in high-ticket services are unqualified — and how your conversion goals make it worse How competitors feeding revenue data back to Google are winning the jobs you actually want Why Cost Per Lead is often a misleading metric that hides real lead quality problems How one conversion goal change took a plumbing campaign from an 88% waste rate to matching a full month of qualified estimates in just 4 days How an HVAC campaign 2.6x'd estimates while dropping cost-per-estimate by 45% How a Storage campaign went from junk search terms to high-intent traffic — without touching keywords or negatives You'll leave with a clear framework for auditing your own conversion goals, knowing when offline conversion import is the missing piece, and understanding when to stop chasing "efficient" CPL numbers that are actually hiding your biggest problem.