Cannesversations Ep.2.15 | Alison Vacovec on Commerce Media Authenticity and Real POVs | AWNY 2025 скачать в хорошем качестве

Cannesversations Ep.2.15 | Alison Vacovec on Commerce Media Authenticity and Real POVs | AWNY 2025

“Stop talking about authenticity. Just do it.” In this Cannesversations episode from Advertising Week New York 2025, we sit down with Alison Vacovec, VP of Global Client Strategy at Prohaska Consulting, for a candid conversation on commerce media, AI, and showing up with a real point of view. Alison breaks down why retail media is evolving into broader commerce media, fueled by first-party data and closed-loop attribution, and how it’s quietly reshaping how consumers discover and buy. She shares a grounded take on AI as a tool for clarity and articulation, not a shortcut to human connection, and why brands must know their story before jumping into new channels. Her message on authenticity is direct: know who you are, know what you stand for, and don’t force yourself into spaces that don’t fit. When brands stop posturing and start acting, audiences can tell.