How to Align with Journalists for Year-Round Coverage скачать в хорошем качестве

How to Align with Journalists for Year-Round Coverage

If you want year-round media coverage, stop pitching randomly. Journalists already have editorial calendars. They already need angles for: • Valentine’s Day • Black Friday • New Year predictions • Christmas features • Seasonal trends • Industry cycles The smartest PR professionals don’t force attention. They align with what journalists already need. In this video, we break down: • Why seasonal PR works • The difference between marketing and media angles • How to turn holidays into real stories • Examples for Valentine’s, Black Friday, New Year, and Christmas • A simple 3-step framework for seasonal alignment • When to pitch for maximum coverage • How to use AI responsibly for idea generation 🚫 What NOT to do: “Valentine’s Day sale” “Black Friday discount” “Christmas offer” That’s marketing. Not PR. Instead, ask: • What behavior is shifting? • What fatigue is happening? • What trend is emerging this year? • What insight can only we provide? 📌 Example Angle Shifts ❌ Valentine’s sale ✔ Why 42% of startup founders avoid dating during Q1 ❌ Black Friday promotion ✔ The psychology of discount burnout ❌ New Year sale ✔ Why startup resolutions fail by February ❌ Christmas offer ✔ How remote teams are redefining holiday culture The season is the hook. The insight is the value. — 🧠 The Simple Seasonal PR Framework Step 1: Pick the seasonal moment Step 2: Add a data-backed or insight-driven angle Step 3: Tie it to journalist relevance No fluff. No promotion. No marketing copy. Just contextual insight. — 🤖 AI Prompt Example Act as a PR strategist. Generate 10 PR angles for a SaaS founder around Black Friday. Avoid promotional sales angles. Focus on journalist-friendly insights. Important: Use AI to brainstorm — not to replace your thinking. Journalists can spot generic AI content instantly. — ⏰ Timing Matters Pitch 4–6 weeks before the seasonal event. That’s when editors are planning coverage. Seasonal PR isn’t about holidays. It’s about timing and alignment. — ✨ Useful Tools ✨ Google Trends (spot seasonal spikes): https://trends.google.com Editorial calendar templates (research via Google) ChatGPT (for brainstorming angles only) Google Sheets (track seasonal pitch planning): https://sheets.google.com — Chapters: 0:00 Why Journalists Plan Seasonally 0:25 Why Most People Get Seasonal PR Wrong 1:01 Seasonal Story Examples 1:52 The 3-Step Alignment Framework 2:22 AI Prompt for Seasonal Angles 3:33 When to Pitch for Best Results 4:01 Final Advice — If you want year-round coverage, stop interrupting journalists. Start aligning with their calendar. Subscribe for practical, beginner-friendly PR breakdowns without the fluff. #PublicRelations #SeasonalPR #MediaStrategy #PRTips #DigitalPR #JournalistOutreach #FounderPR #MediaRelations #ContentStrategy #PRWorkflow