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Dive into the world of quality management with Kevin Dittman, an Associate Professor at Purdue University's School of Computer and Information Technology. In this lecture, Professor Dittman reveals the building blocks of quality management and separates them into essential components: principles, practices, and techniques. He further categorises quality management practices based on the focus, be it customer-focused, process-oriented, employee engagement, or management by fact. Professor Dittman also contrasts traditional management with leadership efforts, explaining their differing focuses and priorities. This lecture is capped off by a much-needed discussion on the problems with short-term focused strategies and traditional management practices. This video is a part of Purdue University's CNIT 553 course, "IT Quality Management". Subscribe to Purdue University Online's channel for more videos from leading researchers from Purdue University. Learn about Purdue's online education options at online.purdue.edu.