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Welcome to your study of quality management in IT with Associate Professor Kevin Dittman of Purdue University. This lecture provides an illuminative look at the legacies of three pioneers in the field: W. Edwards Deming, Joseph Juran, and Philip Crosby. These recipients of the Presidential Medal of Freedom laid the groundwork for today's quality excellence movements. Learn about Deming's paramountcy of understanding systems, variation and psychology, Juran's technique of fitting quality improvements within an organization's culture, and Crosby's theory of quality as conformance to requirements and the corresponding cost of quality. This video is part of the course "IT Quality Management" offered by Purdue University Online. Stay connected and deepen your understanding of quality management through this and several other videos by subscribing to our channel. Experience the richness and dynamism of studying with Purdue University Online by visiting online.purdue.edu.