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Prompts To Profit: AI Webinar Summary This webinar by Nendo explores practical AI adoption in Kenya and provides a framework for effective prompting. Key highlights include: AI Adoption Landscape: ChatGPT is Kenya's third most-visited website with 82% market dominance among AI chatbots However, Pew Research data reveals Kenya has one of the highest percentages of people who've heard nothing about AI, suggesting adoption gaps AI usage correlates strongly with university locations across Kenya, not just urban centers Common Prompting Mistakes: The Lazy Intern: Vague, one-line prompts without context Africa Blind Spot: AI defaults to Western/Silicon Valley perspectives without local constraints No Output Structure: Failing to specify desired format leads to unusable text walls The CRAFT Framework: Nendo's proprietary prompting methodology: Character: Assign multiple expert roles (create a "council of experts") Resources: Provide context through documents, data, and background information Action Plan: Outline step-by-step processes and invite AI critique Final Aim: Define success criteria and output goals Tailoring: Specify format, tone, constraints (budget, location, demographics) Nendo's AI Stack: The team uses ChatGPT (instruction-following), Claude (human-like writing), Gemini (multimodal capabilities), Perplexity (research), Notebook LM (learning), Gamma (presentations), and specialized tools like Granola (meeting notes) and Whisper Flow. Key Insight: AI should be used as a "coach, not a crutch" - enhancing judgment rather than replacing it, especially given its limitations with African context and tendency toward generic outputs.