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Real estate isn’t just about showing homes and writing offers—it’s about running a business. In this Agent Spotlight episode, Rob Whitfield, a Calgary-based realtor with KIC Realty, shares decades of real-world experience on what it actually takes to build a sustainable, long-term career in real estate. From systems and structure to customer service and lifestyle balance, Rob breaks down the behind-the-scenes reality most people never see. In this conversation, Rob discusses: Why realtors must treat real estate like a business The importance of systems, structure, and organization How Google Drive became one of his most valuable tools What types of properties he loves to market in Calgary and Cochrane Balancing family, health, and work over a long career Why customer service is becoming a lost art—and why it matters What drew him to KIC Realty’s hybrid, Canadian-built brokerage model This episode is especially valuable for: ✔️ New and experienced agents ✔️ Buyers and sellers curious about how professionals really work ✔️ Realtors considering their next brokerage move 🌐 Learn more about KIC Realty: https://kicrealty.com 🎥 New Agent Spotlight episodes added regularly. ⏱️ Suggested Chapters 00:00 Real Estate Is a Business 01:00 Wearing Every Hat as a Realtor 02:00 Preferred Markets: NW Calgary & Cochrane 03:15 Marketing Homes Like Luxury Listings 05:00 Selling Homes While on Vacation 06:45 Why Systems Matter 08:00 Google Drive & Organization 09:00 Lifestyle, Family & Balance 11:20 Customer Service as a Legacy 13:40 Why Rob Chose KIC Realty 16:00 Long-Term Vision & Retirement Planning