The Webinar Strategy Every LO Should Be Using | MLO Project Episode 27 скачать в хорошем качестве

The Webinar Strategy Every LO Should Be Using | MLO Project Episode 27

🚀 Episode 27 — The Webinar Strategy Every LO Should Be Using In this episode of The MLO Project, Frazier and Michael dive into one of the most underutilized lead-gen strategies in the mortgage business right now: webinars. They share how loan officers are going direct-to-consumer, turning cold leads into warm prospects, and building lasting authority — without cold calling or spending a fortune on ads. They break down why this approach works so well in today’s market, how technology and shifting consumer habits have made webinars more effective than ever, and the exact steps LOs can take to use them for trust-building and conversion. If you want to attract high-quality leads and scale without burning out, this episode is your playbook. What we cover: • Why webinars are so effective in 2025 • How to turn cold leads into warm prospects • Building trust and authority without cold calling • The tech tools that make webinar funnels simple • How to scale your reach and close more deals 🔔 Subscribe for new episodes every week 📍 @themloproject 🌐 https://www.themloproject.com ⏱ Timestamps: 00:00 – Welcome & intro banter 02:10 – Why webinars are making a comeback 05:20 – Turning cold leads into warm prospects 08:40 – Building authority without cold calling 12:15 – Tools that make webinar funnels easy 16:05 – Shifting consumer habits post-COVID 20:10 – Case studies & success stories 25:30 – How to get started with your own webinar 28:40 – Wrap up & final thoughts