Map-Based Visual Storytelling: An Assessment of Emerging Design Considerations — Zihan Song скачать в хорошем качестве

Map-Based Visual Storytelling: An Assessment of Emerging Design Considerations — Zihan Song

Map-based Visual Storytelling: An Assessment of Emerging Design Considerations Zihan Song, Esri; Robert Roth, University of Wisconsin–Madison The use of maps in media increasingly is described as “data journalism,” “spatial narratives,” or “visual storytelling.” Can cartographers actually adapt their visual designs to “tell” a story and, if so, what makes such map-based visual stories more or less understandable and meaningful? To this end, we conducted an online survey with 125 Amazon Mechanical Turk participants to evaluate emerging design considerations for map-based visual storytelling. Participants reviewed stories on two controversial topics—sea-level rise and presidential election campaign funding—and responded to questions on story retention, comprehension, and preference. Designs varied by their genre, or stylistically coherent visual story structures, and tropes, or additional visual design devices used to unfold a narrative. Results showed successful application of a three-act narrative to the visual stories, revealed differences in retention and comprehension by the presented genre or trope design, and illuminated the impact of individual differences on visual story reading. This presentation was made at the 2017 annual meeting of the North American Cartographic Information Society (NACIS) in Montréal. For more information on NACIS, check out http://NACIS.org.