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This week on Tech Can’t Save Us, host Paul David sits down with Kirsten Karchmer, CEO and founder of Conceivable, a digital health company rethinking fertility care and women’s wellness through precision medicine. With over 20 years of experience transforming how women approach reproductive health—including running one of North America’s largest fertility wellness clinics as the first board-certified reproductive acupuncturist—Kirsten shares why she founded Conceivable to bring real clinical expertise to scale using data science, personalized nutraceuticals, and lifestyle interventions. Kirsten argues that today’s fertility system is fundamentally broken, often pushing women toward costly IVF and IUI treatments without addressing the underlying health issues that affect conception and pregnancy. She explains how an estimated 75–80% of fertility challenges are driven by lifestyle factors like sleep, nutrition, stress, and behavioral health—areas that can be meaningfully improved at a fraction of the cost of traditional interventions. Rather than overriding the body’s warning signals, Conceivable focuses on identifying and resolving root causes, improving fertility outcomes while supporting long-term health. The conversation dives into Conceivable’s AI-powered “operating system for women’s health,” which combines predictive analytics, wearable data, and personalized supplement formulations with a virtual care team of therapists, nutritionists, chefs, and formulators offering daily, tailored support. Kirsten also shares hard-won lessons from building the company, including a failed startup attempt in 2016, explosive growth on TikTok after advice from investor Gary Vaynerchuk, and how daily live Q&A sessions with customers shaped both the product and the business. Paul and Kirsten explore broader themes in women’s health innovation, the limits and risks of tracking apps that offer data without guidance, why behavioral health changes matter more than supplements alone, and what it really means to build products people love. They also discuss Kirsten’s book Seeing Red, menstrual health stigma, and her vision for a lifelong health operating system that supports women across every stage of their reproductive journey. Find more about Conceivable here: https://www.conceivable.com/ Follow Kirsten Karchmer here: https://www.linkedin.com/in/kirsten-karchm...