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📅 Schedule Your Practice Growth Strategy Review: https://bit.ly/40ML3Hu ⚙️ Restart your practice in 7 days: https://bit.ly/46Gwaaa ⬇️ ONLY 25 SPOTS AVAILABLE! Maximize Your Practice's Profitability with KiSS Loyalty Club. The automated loyalty system designed exclusively for leading plastic surgeons. Transform patient retention into your most powerful revenue engine. 👉 https://bit.ly/4fVme1G Jennifer Murdock, MD, shares her cosmetic practice marketing experience in Miami, Florida without gimmicks. Hello, and welcome to "Beauty and the Biz," where we'll discuss the business and marketing side of plastic surgery. As always, I'm your host, Catherine Maley, author of "Your Aesthetic Practice – What Your Patients Are Saying." and consultant to plastic surgeons, helping them get more patients and more profits. Marketing in Miami Without Gimmicks Why a candid look reveals what actually builds a durable young practice First, "Marketing in Miami without gimmicks" takes a clear-eyed look at what it really takes to stand out in one of the most saturated aesthetic markets in the country. That’s why this episode of "Beauty and the Biz" with Dr. Jennifer Murdock is such a must-watch. Instead of chasing trends, gimmicks, or aggressive self-promotion, Dr. Murdock built her practice using a quieter approach. Notably, that approach proved far more effective. Specifically, she focused on trust. Additionally, she prioritized positioning. Most importantly, she built patient confidence. In this candid conversation, we discuss: Why loud marketing doesn’t equal strong demand How patients actually decide who feels “right” The role of consistency in branding, both online and in-office Why authenticity beats imitation in competitive markets Here, Dr. Murdock explains how she balanced visibility with credibility while her practice was still growing. As a result, that balance helped protect her reputation long term. This episode is especially valuable if you: • Feel pressure to perform on social media • Worry about blending in instead of standing out • Want patients who choose you for who you are, not just price If you’re rethinking your marketing strategy, this episode will give you clarity. Likewise, it’s helpful if you’re wondering whether there’s a calmer, smarter way to grow. Ultimately, the most successful surgeons don’t market harder. Instead, they market smarter. This episode shows you how. *P.S. If you were another surgeon or investor considering your practice, you’d want clarity on your systems, performance, processes and accountability to determine its business health. That’s exactly what this Practice Growth Strategy Review provides. 👉https://bit.ly/40ML3Hu* PRACTICE GROWTH RESOURCES: Convert Consults with The Converting Academy: https://bit.ly/3O7uHSe Retain Patients with KiSS Loyalty Club: https://bit.ly/3UScE6l Cosmetic Practice Vault Library: https://bit.ly/3O6DYKB Schedule Your Practice Growth Strategy Review: https://bit.ly/40ML3Hu Enjoy! -Catherine 📕 Get my 5-Star Rated Book, "Your Aesthetic Practice — What Your Patients Are Saying," FREE! Just pay S/H! https://bit.ly/YourAestheticPractice ✅ STAY UPDATED: 🌐 Catherine's Website: https://bit.ly/31O4DHp 📝 Catherine's Blog: https://bit.ly/31HmEHx 🎤 "Beauty and the Biz" Podcast: https://bit.ly/3DMIHJN 📺 "Beauty and the Biz" Videocast: https://bit.ly/3DNLjXL 🔊 "Beauty and the Biz" on Apple Podcasts: https://apple.co/3pGyY2o 🤝 LET'S CONNECT: ➡️ Instagram: https://bit.ly/3GynMv ➡️ Facebook: https://bit.ly/3IJxL35) ➡️ Twitter: https://bit.ly/3GxJUGy ➡️ LinkedIn: https://bit.ly/3lWoYRM Visit Dr. Murdock's website https://jennifermurdockmd.com #howtogetmorepatients #plasticsurgeonmarketinghelp #aestheticpracticemarketinghelp #beautyandthebiz #podcastforplasticsurgeons #podcastforcosmeticsurgeons #plasticsurgeonideas #plasticsurgeonagency #plasticsurgeonconsultant #plasticsurgeonstrategies #plasticsurgeonservices #plasticsurgeontrends #plasticsurgerymarketing #marketingplasticsurgeons #marketingplasticsurgery #cosmeticsurgeondigitalmarketing #cosmeticsurgeonmarketing #howtopromotecosmeticsurgery #socialmediamarketingforplasticsurgeons #socialmediamarketingforcosmeticsurgeons #plasticsurgeonsocialmediaideas #howtofindcosmeticpatients #howtofindcosmeticpatients #howtoattractcosmeticpatients #howtoconvertcosmeticpatients #howtoretaincosmeticpatients #cosmeticpatientadvertisingideas #cosmeticpatientstrategies #cosmeticpatientconsultant #cosmeticpatientservices #cosmeticsurgeonads #digitalmarketingforplasticsurgeons #consultanttoplasticsurgeons #consultanttocosmeticsurgeons #seoforplasticsurgeonsusingai #onlinereputationmanagementforplasticsurgeons #leadgenerationforplasticsurgeons #cosmeticpatientreferralmarketing #brandingforplasticsurgeons