Experimentation With AI Is Over. Here’s What Wins in 2026. скачать в хорошем качестве

Experimentation With AI Is Over. Here’s What Wins in 2026.

In this AI marketing podcast episode, Dan Sanchez sits down with Courtney Baker (CMO of KnownWell) to unpack what actually makes AI adoption stick inside a marketing team. They discuss why “experimentation” isn’t enough anymore, how to bake AI into real workflows (especially meeting cadences), and what success looks like when your team starts driving AI use organically. Along the way, they cover practical guardrails, the power of custom GPTs, and why leaders need to prioritize outcomes over shiny tools. My Favorite AI Tools • Tella - https://danchez.com/tella • High Level - https://danchez.com/highlevel • Zencastr - https://danchez.com/podtools • n8n - https://danchez.com/n8n Resources Mentioned • KnownWell - https://knownwell.com/ • AI Know How (Courtney’s podcast) - https://knownwell.com/ai-know-how/ 00:00 AI in Marketing by 2026 00:41 What are the most common ways AI adoption goes wrong with marketing teams? 01:17 Integrating AI into Workflows 03:00 Moving Beyond AI Experimentation 05:54 Organic AI Adoption in Teams 06:55 Efficiency Gains with Custom GPTs 11:21 The Future of Automation Platforms 13:37 Encouraging AI Experimentation 18:23 AI's Role in Team Collaboration 19:01 Understanding AI's Limitations 22:41 Balancing Data and Intuition 26:15 Innovation with Minimal Guardrails 33:24 AI for Client Health Tracking 36:39 Enhancing Customer Lifecycle with AI