Strategy for trust with Margot Bloomstein скачать в хорошем качестве

Strategy for trust with Margot Bloomstein

You may know Margot Bloomstein from content strategy or design conferences, where she’s taught workshops and keynoted events for more than a decade. A working content strategist for more than 20 years, she’s consulted with clients in a range of industries, from software-as-a-service to sex toy retailers and footwear technology to 401(k)s. She’s the author of the industry mainstay Content Strategy at Work and the new Trustworthy: How the Smartest Brands Beat Cynicism and Bridge the Trust Gap. This member call was a book club for Trustworthy. Margot introduced the book, explain how to bridge the trust gap, what the smartest organizations are doing to foster trust by using content and design to build the confidence of consumers and citizens alike and much more. Read more about it in this blog post: https://www.boye-co.com/blog/2023/2/s...