The truth about digital PR: Sentiment is more important than links | Search with Candour скачать в хорошем качестве

The truth about digital PR: Sentiment is more important than links | Search with Candour

Jack Chambers-Ward is joined by Abi Bennetts to discuss the evolution of digital PR, the importance of brand building, and the impact of AI and LLMs on the PR landscape. Together, they explore strategies for creating authentic, relevant content and the significance of measuring brand sentiment and awareness. Abi also shares insights on how startups can leverage digital PR effectively and predicts the integration of digital and traditional PR in the future. Follow Abi Launch: https://www.launchpr.co.uk/ LinkedIn:   / abibennetts710   00:00 Why brand is the future of digital PR 01:09 Introduction 05:34 Welcome Abi Bennetts 07:31 The Evolution of Digital PR and Brand Strategy 10:05 The Role of AI and Authenticity in Digital PR 12:36 Combining Traditional and Digital PR Tactics 19:06 The Impact of Brand Sentiment and Trust 33:04 Utilising Experts for Authentic Brand Building 34:22 Balancing Virality and Planned Campaigns 35:36 Holistic Approach to Digital PR 36:18 SEO Integration in PR Strategies 37:15 Defining Brand Identity and Messaging 40:20 Advice for Digital PR Beginners 47:25 Measuring Success in Digital PR 53:16 Future of Digital PR and AI 56:30 Final Thoughts and Recommendations