Made in Germany | Bionade - Magic Potion from the Rhön скачать в хорошем качестве

Made in Germany | Bionade - Magic Potion from the Rhön

A village brewery wanted to market a new organic soft drink. It almost went bankrupt before the beverage, Bionade, began to catch on - and not only in Germany. The little bottles from the northern Bavarian family brewery convey a lifestyle image: chic, healthy, pleasure-oriented. Peter Kowalsky (40) is a co-owner and the business manager of the company. In the mid-1990s, it was nearly insolvent. Today it sells 250 million bottles a year - in Germany, Austria, Italy, and Spain. This year Bionade wants to test the waters in Japan and the United States. The company is expanding so fast that Peter Kowalsky doesn't have as much time for his daughter, wife, and dog as he would like. Kowalsky, who was chosen as "eco-manager of the year" in 2007, spends most of his time at company headquarters in Ostheim, a town of 3,000 people.