Inspired Action Interview Series | Katrina Oko-Odoi on Content Strategy, Messaging & Clarity скачать в хорошем качестве

Inspired Action Interview Series | Katrina Oko-Odoi on Content Strategy, Messaging & Clarity

Welcome to the Inspired Action Interview Series, where we spotlight partners and creatives who turn thoughtful ideas into meaningful action. In this episode, I’m joined by Katrina Oko‑Odoi, a content writer who helps brands communicate clearly, authentically, and with intention. Katrina shares her approach to content writing, how messaging shapes trust, and why clarity matters more than cleverness when connecting with an audience. This conversation is for business owners, creatives, and mission-driven organizations who want their content to sound human, intentional, and aligned, not generic or forced. ✍️ About Katrina Oko-Odoi Katrina Oko-Odoi, PhD Founder & Chief Content Strategist, ContentWorm Katrina helps brands clarify their messaging and create content that works harder — supporting brand positioning, trust, and long-term growth through thoughtful strategy and writing. 🌐 Website: https://contentworm.com/ 🔗 LinkedIn: https://www.linkedin.com/in/katrinaokoodoi... 📩 CTA Want your content to do more of the heavy lifting? Email info@contentworm.com for a free consultation on brand positioning and ongoing content support. 🌼 About Goldlilys Media Goldlilys Media partners with creatives and community-driven organizations to bring meaningful ideas to life through clear, thoughtful web experiences. Website: https://goldlilys-media.com LinkedIn: https://www.linkedin.com/in/francesnatygo/ 👍 If this conversation resonated with you, consider liking the video and subscribing for future interviews. ⏱️ Chapters 00:00 – Introduction 00:30 – Katrina’s background in content writing 02:20 – What keeps you motivated in the field today 03:40 – Who do you love helping the most 05:35 – How has AI affected your approach to content writing 08:00 – What's the first step for someone to collaborate with you 09:00 – Final thoughts and advice