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Goal Planning vs. Issues-Based Planning

At the end of every year, business owners rush to set new goals — bigger revenue, better margins, more time back. But most small businesses don’t have a goal problem… they have an issues problem. In this episode, we break down why traditional goal-setting often fails and why issues-based planning is a far more powerful approach for growing businesses. You’ll learn the real difference between goals, issues, and projects, how to uncover the root causes holding your business back, and a simple 90-day framework to finally create momentum. If you’ve ever set goals that went nowhere, this episode will show you what to focus on instead — and how to build a business that can actually support your big vision.