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Maybe you can relate to this…but as an introvert, I only have a limited amount of social energy, and my preference is to spend it in ways that really count. In fact, avoiding “small talk” at business events has become one of my superpowers…and not because I dislike socializing (or people), but due to instead enjoying deep dives into topics and exploring ideas on a meaningful level. And while some might misclassify this desire to talk about things that feel personally important and relevant as some form of selfishness…I’d push back and say that “small talk” is often what can create barriers that prevents strong genuine business connections. But maybe the “next level” of those strong genuine business connections is unlocked when conversation depth is mixed with randomness…like can we stick together from random interesting topic to random interesting topic. And you’ll quickly notice this was the type of conversation we had with the Co-Owner and President of PricePlow, Benjamin Kane. So yes, we obviously covered subject matter within the emerging and intersecting CPG categories of functional beverages and dietary supplements…but also covered general topics I’ve definitely never even remotely got close to mentioning publicly. Pour Decisions Podcast - / @pourdecisionsradio Also, an extra special thanks to Cognizin (https://cognizin.com/), for not only being the Title Sponsor of The Beverage Forum 2025...but supporting this awesome piece of content! I appreciate each and every one of you that took even a moment of your time to watch this video. I know your time and attention are your biggest assets and I hope you got adequate value in return from this content. Thank you from the bottom of my heart! ✅ CHECK OUT THE PODCAST ON THE FOLLOWING PLATFORMS: 🍎Apple: https://apple.co/3aPKOOJ 👽Spotify: https://spoti.fi/38N9nur 🔍 Google: https://bit.ly/2vgVTcy ⚓Anchor: https://anchor.fm/joshua-schall FOLLOW ME ON MY SOCIAL MEDIA ACCOUNTS ►LINKEDIN / joshuaschallmba ►TWITTER / joshua_schall ►INSTAGRAM / joshua_schall ►FACEBOOK / jschallconsulting ►MEDIUM / joshua-schall About Joshua Schall of J. Schall Consulting: Joshua is consumer packaged goods (CPG) Strategist and Entrepreneur that focuses on the product categories of value-added (or functional) food, beverage, beauty, and nutritional supplements. He was an early advocate for digital grocery optimization and is an expert at the entrepreneurial ideation to consumerization cycle. Recently, he has shifted that decade of knowledge into early-stage investments, board membership, and public speaking engagements. His YouTube channel is a walk through his daily life and a peek into his business musings. Enjoy a look into his life through the lens! ►EMAIL josh@jschallconsulting.com