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HEALTH COACH INSIGHT: Most people think food labels tell the whole truth, but last week we heard a Campbell’s Soup VP tell us it's not the ingredients, but the "process." What if the real danger of processed food is the process—the part you never see and the part that never appears on any label? In this video, I peel back the label and expose what’s REALLY going on inside processed foods. Let's discuss: ✔ why wheat flour isn’t wheat anymore ✔ the difference between real maple syrup and “pancake syrup” ✔ why ice cream is now called a “frozen dairy dessert” ✔ how processing—not ingredients—creates addiction 0:00 — It’s Not the Ingredients… It’s the Process 0:08 — The Campbell’s VP Slip 0:32 — The Part Labels Never Tell You 0:46 — Tobacco Was Just a Plant… Until Processing 1:26 — Big Tobacco Bought Big Food 1:52 — Why “Ingredients on the Label” Is Misleading 2:20 — Wheat Flour: What They Removed 2:30 — White Flour = Only the Starch Left 2:56 — Why People React to Modern Flour 3:00 — Guardian Grains: Real Wheat, Real Nutrition 3:28 — Maple Syrup vs Pancake Syrup 4:05 — Ice Cream vs “Frozen Dairy Dessert” 4:28 — Milk: Raw vs Ultra-Processed 5:07 — The Pattern: It’s Always the Process 5:35 — The Addictive Food Model (Inherited from Tobacco) 5:58 — Why Families Are Hooked on Convenience 6:08 — The Solution: Go Back to Real Food 6:18 — Guardian Grains + FarmMatch (Real Sources) If you’ve ever felt like something is “off” with our food system, you’re not imagining it. Freedom Kitchen is on a mission to set you free, created by Lisa Jendza, FDNP, health coach and functional health practitioner who uses cooking classes and workshops to educate more families on the importance of whole food. Visit: www.freedomkitchenkids.com Contact: www.lisajendza.com 👇 Try real, unprocessed grains: Guardian Grains: https://www.guardiangrains.com/?ref=f... 👇 Find real farmers near you: FarmMatch: www.farmmatch.com/freedomkitchen Your freedom begins in the kitchen. Let’s take it back—one meal, one ingredient, one choice at a time. Music Pers Killstofte, When Heroes Arise