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Pricing is not just about numbers—it’s about strategy, positioning, and perceived value. Enroll in the ProcuraFind Institute of Supplier Excellence and learn these techniques—and more—inside our proven, seven-week Corporate Contracting Certificate program. Apply today at procurafind.com/apply In this video, we break down the pricing techniques used by billion-dollar consulting firms and how they structure their fees to command premium rates, shorten sales cycles, and win enterprise-level clients. You’ll learn why top consulting firms rarely compete on price and how they anchor their pricing to outcomes, risk mitigation, and long-term business impact. We cover: • Why enterprise buyers focus on value, not hourly rates • How elite firms price outcomes instead of services • The role of credibility, timing, and authority in pricing • How consultants justify premium fees with confidence • Common pricing mistakes that keep small firms underpaid If you’re a consultant, advisor, or service-based business looking to move upmarket, this video will help you rethink pricing from a tactical decision to a strategic advantage. This series walks you through how to price with confidence, clarify your offer, position for enterprise buyers, and compete at the highest levels of corporate and government contracting. Enroll Today in the ProcuraFind Institute of Supplier Excellence and learn these techniques, and In just seven weeks, you’ll earn your Certificate in Corporate Contracting and be positioned as a top-tier, contract-ready small business—ready to engage corporate clients, speak their language, and win opportunities before they ever hit the open market! Take the next step and apply today at procurafind.com/apply. #PricingStrategy #smallbusiness #pricing #EnterpriseSales #ValueBasedPricing #ProfessionalServices #BusinessStrategy #HighTicketSales #B2BSales #ThoughtLeadership #ConsultantLife