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In this episode, Steve Crabb discusses his approach to helping corporate clients, specifically male entrepreneurs in the construction-related industry, transform their businesses to reach optimal potential for eventual sale or retirement. He emphasises the importance of building businesses that can run smoothly and profitably without the owner's constant involvement. Steve also addresses the significance of sincere service, understanding client needs, and the effective use of persuasive language. Additionally, he touches on problem-solving techniques, especially regarding behavioural issues like hoarding, and announces upcoming sessions focused on persuasion, influence, and calibration in client interactions. 00:00 Introduction: Understanding the Question 00:19 Defining the Niche: Corporate Clients 02:00 Building a Business to Sell 03:20 The Importance of a Catchy Title and Strapline 05:44 Sincerity and Empathy in Service 07:26 Training and Calibration in Client Interaction 08:55 Addressing Client-Specific Issues 10:18 Excitement for Upcoming Training with Eric 🎁🎁 FREE RESOURCES: → Join our monthly Practice Group: CLICK HERE - https://www.nlpmasterclass.co.uk/prac... → Listen to the NLP MasterCLASS Podcast: CLICK HERE - https://www.nlpmasterclass.co.uk/podcast → FREE NLP for the World e-book: 💡 Subscribe for more professional development content and leave your biggest insight in the comments below! DISCLAIMER The content provided by NLP Masterclass is for educational and informational purposes only. While we offer NLP, coaching, and hypnotherapy-related content, this material is not a substitute for professional medical advice, diagnosis, or treatment. If you are experiencing mental health challenges or require psychological support, please contact: Your local emergency services Your healthcare provider National Crisis Helpline Mental Health Support Services The techniques and practices demonstrated are not guaranteed to work for everyone. Results may vary. Viewers should: Consult qualified healthcare professionals for personal medical advice Exercise judgment when applying any techniques shown Seek immediate help if experiencing psychological distress NLP Masterclass and its practitioners do not accept liability for any decisions made based on this content #NLPTraining #NLP Masterclass #SteveCrabb #TinaTaylor