The Value of Older Consumers in Ecommerce | Prepathon 2025 скачать в хорошем качестве

The Value of Older Consumers in Ecommerce | Prepathon 2025

When most brands are chasing Gen Z and Gen Alpha, they’re overlooking the most affluent, loyal, and fastest-growing audience in eCommerce — consumers over 50. 👏 📣 In this Prepathon 2025 session, Janis Thomas breaks down how older consumers are reshaping online retail, why inclusivity drives loyalty, and how brands can build trust, accessibility, and long-term value by serving this often-ignored demographic. With real examples from her brand Look Fabulous Forever, Janis shares actionable steps to make your business more inclusive, data-driven, and profitable — while changing outdated stereotypes around aging in eCommerce. ✨ What You’ll Learn Why women over 50 are the fastest-growing eCommerce market The spending power and influence of older consumers How inclusivity and representation drive customer belonging and loyalty The importance of data-driven decisions over assumptions Practical ways to listen, engage, and co-create with your audience Strategies for customer feedback, surveys, and personalization Why accessibility isn’t optional — it’s good business 🧠 Quick Takeaways By 2050, over-65s will double globally — a major eCommerce opportunity Women 50+ control 95% of household purchases and 70% of disposable income Brands that make older audiences feel they belong see stronger loyalty Accurate representation = better product understanding and higher trust 98% of Look Fabulous Forever’s customers shop online — they’re digital-savvy Collect data quarterly, act on feedback, and show customers they’re heard Accessibility helps everyone — not just older audiences Widening your demographic focus can multiply repeat purchases and referrals 🕒 Timestamps 00:00 – Introduction & session overview 01:00 – Why brands ignore older consumers (and why that’s a mistake) 02:30 – The buying power of women 50+ and demographic growth 04:00 – Case Study: Look Fabulous Forever – building a brand for women 50+ 07:00 – The "cult of youth" in organizations and missed market insights 09:45 – Stereotypes and why representation matters 11:00 – Designing products that solve real age-specific problems 17:00 – Building community through private groups & emotional connection 20:00 – Human-centered customer service that adds genuine value 23:00 – Continuous feedback loops and quarterly surveys 26:00 – Embedding customer insight across the company 29:00 – Talking to non-customers to expand reach 31:00 – Accessibility and inclusive design practices 33:00 – Commercial impact: how inclusion drives loyalty and revenue 36:00 – Q&A #Prepathon2025 #Cloudways #EcommerceGrowth #InclusiveMarketing #OlderConsumers #DigitalCommerce #CustomerExperience #DataDrivenMarketing #Accessibility