How to Recover Lost Sales Across the Customer Journey | Prepathon 2025 скачать в хорошем качестве

How to Recover Lost Sales Across the Customer Journey | Prepathon 2025

🛒 Every abandoned cart is a lost opportunity — but it doesn’t have to be. 📣 In this Prepathon 2025 session, Matias Mancheno, Customer Success Manager at Omnisend, and Ian Misner, Co-founder at Kestrel, dive deep into the art of abandonment recovery — exploring how brands can reconnect with shoppers, reduce friction, and turn hesitation into conversion. From identifying the top reasons for cart and checkout abandonment to mastering timing, touchpoints, and channels like email, SMS, and retargeting, this session is packed with real-world strategies to recover more revenue. ✨ What You’ll Learn Why customers abandon carts and checkouts (and how to fix it) How to build separate flows for cart vs. checkout abandonment The 3-touchpoint strategy: when and how often to reach out What channels work best — email, SMS, retargeting, or push How to personalize without overcomplicating Smart incentives vs. discount traps Tools & analytics that make flow-building easier 🧠 Quick Takeaways Hidden fees, slow UX, and forced signups are top abandonment triggers Treat cart and checkout abandonment separately — intent differs Use 3 reminders: 1 within hours, 1 in 2 days, 1 at week’s end Start with email (cheap & proven), add SMS for final nudges Don’t train users to wait for discounts — use social proof, scarcity, or perks instead Segment is more than Personalize — send relevant messages to the right audience Track how users react after each email; adjust follow-ups based on engagement Choose tools based on ease, analytics visibility, and future roadmap 🗣️ Speakers Matias Mancheno - Customer Success Manager at Omnisend Ian Misner - Co-founder at Kestrel 🕒 Timestamps 00:00 – Introduction & session overview 01:00 – Where most abandonment happens and why 02:30 – The biggest drop-off: checkout stage & hidden costs 04:30 – Why forced account creation causes friction 06:30 – How expectations & delivery times break trust 08:00 – Cart vs. checkout abandonment: why they’re different 09:30 – Building unique flows for every abandonment stage 13:00 – Timing strategy: first reminder vs. follow-ups 15:00 – How many touchpoints are too many? 18:30 – Best recovery channels: email, SMS, push, retargeting 21:00 – Email is still king (and why SMS needs care) 23:00 – How to blend channels together for best impact 24:00 – Personalization vs. segmentation: where to invest effort 27:00 – Redirect strategy: where should recovery links land? 30:00 – Beyond discounts: creative incentives that convert 33:00 – Avoiding discount dependency & testing smarter offers 35:00 – Picking the right tools (Omnisend, CheckoutWC, etc.) 37:00 – Strategy before platform: why planning matters more than tools 40:00 – Final thoughts on experimentation & analytics #Prepathon2025 #Cloudways #Omnisend #AbandonedCart #EmailMarketing #EcommerceGrowth #ConversionOptimization #Automation #CustomerJourney #RetentionMarketing