How Woo Merchants Get Ready for the Biggest Sales | Prepathon 2025 скачать в хорошем качестве

How Woo Merchants Get Ready for the Biggest Sales | Prepathon 2025

📣Kick off Day 2 of Prepathon with a practical panel on Black Friday prep for WooCommerce stores. James Scamp, Chris Badgett, and Andrew Comb share what actually works: starting early, keeping pricing/margins sane, building simple but effective promos, hardening your tech stack, and using human-first tactics (trust, support, reviews) to win the busiest season of the year. ✨ What You’ll Learn How to plan Black Friday earlier (and why “Black Friday all November” works) The must-have assets: landing page, banner, basic email sequence, social/retargeting Pricing and discount strategy by margin, plus bundles, bonuses, and expansion revenue Tech readiness: hosting headroom, caching/CDN, uptime and checkout flow tests Multi-channel realities: marketplaces, theme swaps, price CSVs, and automation gotchas Trust builders: reviews, fast support, transparent stock and honest urgency 🧠 Quick Takeaways Don’t wing it—project manage the campaign and reuse the playbook each year Start earlier than competitors; most purchases still pile up near the deadline Keep offers simple; confused minds don’t buy Big discounts work when margins/LTV support them; bonuses can differentiate Test everything (checkout links, coupons, timers, emails) before go-live Scale infra for the spike; monitor uptime and key user flows Reviews and responsive support often beat “me-too” pricing in crowded niches 🗣️ Speakers James Kemp - Core Product Manager for Woocommerce Chris Badgett - Founder and CEO at LifterLMS Andrew Comb - Woocommerce Merchant 🕒 Timestamps 00:00 – Welcome and panel setup 03:30 – Planning and timing that win 08:30 – Offers, pricing, and promotions 13:30 – Marketing assets and channels 18:30 – Tech readiness and reliability 25:00 – Psychology, trust, and differentiation 34:30 – Q&A highlights and closing tips #Prepathon2025 #Cloudways #WooCommerce #BlackFriday #CyberMonday #BFCM #eCommerce #CRO #EmailMarketing #SitePerformance