What's Truly Working in AI, Marketing and Tech | Prepathon 2025 скачать в хорошем качестве

What's Truly Working in AI, Marketing and Tech | Prepathon 2025

📣 AI has transformed eCommerce — but not everything labeled “AI-powered” is worth your time. In this panel, Miriam Schwab (Elementor) and Vito Peleg (Atarim) break down what’s hype vs. what’s driving real results. From smarter automation to hyper-personalization, they share how small and large eCommerce brands can use AI to scale efficiently, strengthen customer relationships, and make better decisions without losing the human touch. ✨ What You’ll Learn The difference between AI hype and practical impact in eCommerce Where AI is truly driving sales and retention today Why human interaction still matters alongside automation The old-school channels still performing in 2025 (hint: email!) How small brands can approach data quality and analytics for AI The future of hyper-personalization and privacy-first marketing Regional differences — why local context and culture matter How creatives can stay relevant in the AI age 🧠 Quick Takeaways AI scales what already works — not a replacement for strategy. Email and SEO remain evergreen, now stronger with AI insights. Combine automation with a human-in-the-loop for meaningful CX. For small stores, focus on clean, limited analytics over volume. Intent-based personalization will outperform name-based targeting. Cultural understanding is crucial for regional campaigns. AI is a creative amplifier, not a threat — learn to orchestrate it. 🗣️ Speakers: Miriam Schwab - Head of WordPress at Elementor Vito Peleg - CEO at Atarium 🕒 Timestamps 00:00 – Host intro & session overview 02:00 – What’s real vs. hype in AI for eCommerce 04:30 – How AI helps scale everyday store operations 06:30 – Chatbots & support automation: value and limits 09:00 – Keeping the human touch in AI-powered CX 12:00 – Old-school channels still winning: email & SEO 17:00 – Small brand strategy: data quality & analytics for AI 23:00 – Introducing agentic AI tools (Angie, Inner Circle) 24:30 – Hyperpersonalization: opportunities & privacy challenges 27:30 – Intent-based personalization & real-world examples 30:00 – Adapting marketing for regional and cultural differences 35:00 – Localization & translation with AI + human review 36:00 – Q&A: Staying creative and relevant in the AI era 43:00 – Essential AI tools vs. hype — how to prioritize 47:00 – Closing thoughts & wrap-up #Prepathon2025 #eCommerceAI #DigitalMarketing #AIMarketing #AITrends #CustomerExperience #EmailMarketing #SEO #Hyperpersonalization #AIAutomation