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It may be that nobody ever makes a decision based solely on the facts. But they do need the facts and the reasons to justify their decision. Maybe to the people around them. Or perhaps just for themselves. As a result, we need to use reason and logic to influence and persuade. Watching this video is worth 1 Management Courses CPD Point*. 🔎 See below for details Influencing and Persuading This video is part of course module number 2.6.1 Program 2: Manager as Communicator Course 6: Influencing and Persuading Section 1: Basics of Influence and Persuasion Other videos in this section include: 🎬 The Good, The Bad, and The Ugly of Influence and Persuasion • The Good, The Bad, and The Ugly: the Ethic... 🎬 The Core of Influence & Persuasion: Ethos, Logos, and Pathos - Character, Reason, and Emotion • The Core of Influence & Persuasion: Ethos,... 🎬 Ethos: the Importance of Character in Influence & Persuasion • Ethos: the Importance of Character in Infl... 🎬 Appearance Matters in Influence & Persuasion • Appearance Matters in Influence & Persuasion 🎬 How to Influence by Making People Feel Good • How to Influence by Making People Feel Good 🎬 How to Use Your Authority to Influence & Persuade • How to Use Your Authority to Influence and... 🎬 How to Build Trust. And Why it Matters in Influence & Persuasion • How to Build Trust. And Why it Matters in ... 🎬 How to Influence People by Appealing to their Emotion • How to Influence People by Appealing to th... 🎬 Tit-for-Tat: How to Influence with Reciprocation • Tit-for-Tat: How to Influence with Recipr... 🎬 Matching & Mirroring: How to Influence by Building Rapport • Matching & Mirroring: How to Influence by ... 🎬 KISS: Keep It Short & Simple when You Want to Influence & Persuade • KISS: Keep It Short & Simple when You Want... = = LESSON NOTES = = You may be able to compel somebody to do something, but without a ‘Because’, you will never motivate them. They will certainly never feel good about it. Logic and reason are at the heart of influencing, sitting between demonstrating your character and providing an emotional drive. The process of crafting an influential argument with reason and logic are: 1. Select the right information 2. Secure your analysis with reasoning with logic 3. Simplify your argument using everyday language and analogies 4. Structure your conclusions to make them compelling 5. Strengthen your argument by anticipating objections and preparing your responses = = RECOMMENDED EXERCISE = = 1. Pay more attention to how you construct your reasons when you try to influence and persuade. After 2 weeks, reflect on the changes you have made, and the impact they have had. (3 MC CPD Points) = = DOWNLOADS = = Free Resources 🧰 CPD Tools - https://gum.co/MC-CPD Paid resources 🧳 Management Courses Onboarding Kit - https://gum.co/MC-ObK ($3) = = RECOMMENDED READING = = 📖 My own book on Influence (introductory level) How to Influence in Any Situation (Brilliant Influence 2nd Ed) https://geni.us/dAS7 📖 Excellent books at a more advanced level Influence: Science and Practice (a classic) https://geni.us/DIX0kFL Influencer: The New Science of Leading Change https://geni.us/3nBJM The Influence Agenda (for Stakeholder Engagement) https://geni.us/InfAg Methods of Persuasion https://geni.us/EVYP Presuasion https://geni.us/aBZo0XO 5 Paths to Persuasion https://geni.us/Vg2vB ⭕️ Links to our book recommendations are affiliated through Amazon Managers Need a Basic set of kit to do your job well. Here are my top recommendations: https://kit.co/MikeClayton/manager-s-... (the links are affiliated) = = MANAGEMENT COURSES CONTINUING PROFESSIONAL DEVELOPMENT (CPD) POINTS = = You can record your Management Courses CPD points on our free, downloadable CPD record log. 📓 Download it at: https://gum.co/MC-CPD Each video has two levels of MC CPD points. For this video: If you simply watched the video, record 1 MC CPD point If you also carried out all of the recommended exercises, score a total of 4 MC CPD points 00:00 - Nobody ever makes a decision based solely on the facts. 00:31 - Why you need reason and logic to persuade 00:45 - You need a ‘because’ 01:29 - The Process for Creating an influential argument with reason and logic 01:39 - Select the right information 02:22 - Strong reasoning and careful logic 02:48 - Simplify your argument 03:30 - Structure your conclusions 03:59 - Anticipate objections and prepare your responses 04:45 - Data, logic, and analysis are where most managers and professionals feel comfortable #reason #ManagementCourses #persuasion