You Don’t Own a Brand, Customers Do And “Brand” Means Nothing Now скачать в хорошем качестве

You Don’t Own a Brand, Customers Do And “Brand” Means Nothing Now

Most business owners say they are building a brand, but here is the uncomfortable truth. You do not own a brand, you own a company. The brand is what customers create based on their experience with you, what they hear about you, and what they believe you stand for. In this video, I explain why the word brand has become vague and overused, and why your logo, colours, and Instagram aesthetic are not the brand. Using Marty Neumeier’s thinking, we break down what a brand actually is, how it forms, and why consistency and customer experience matter more than surface level design. You will learn the difference between company and brand, why rebrands fail when the behaviour and experience do not change, and how your website often becomes the moment people decide whether you are real, relevant, and trustworthy. At the end, I share a simple three question test you can use to find out what people really think about your business, and what to fix if their answers do not match your intentions. Drop your industry in the comments and tell me what you want your business to be known for in one sentence, and I will tell you the most common website or messaging gap that stops people seeing you that way. Subscribe for more UX, website design, branding, and conversion tips for business owners.