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Want to Work With Me: Agency Services and Google Ads Management: Book a Call here: https://calendly.com/erum-shaheen/str... If you are a Marketer and run Google Ads, download the FREE Google Ads Campaign Checklist:* https://crm.digitalmarketingbyerum.co... If you are new here, my name is Erum Shaheen, and I am the Founder of https://fueldigital.co/, a Google Ads agency that provides DFY & DWY Google Ads Management Services. Also, the Founder of https://digitalmarketingbyerum.com/, where we provide courses, training & coaching for Google Ads. This channel focuses on helping businesses grow profitably with Google Ads and enabling marketers to build strong, high-income Google Ads skills with clarity and confidence. I share practical Google Ads strategies based on real client experience and real account data. My focus is on simplifying Google Ads, removing confusion, and helping you make smarter decisions without wasting budget. You’ll learn: Google Ads strategy, optimization, and scaling Budget planning and performance analysis Conversion tracking and GA4 insights Real client case studies and account breakdowns Clear learning paths from beginner to advanced Google Ads Whether you’re a business owner looking for a trusted Google Ads specialist or a marketer aiming to master PPC the right way, this channel is built to give you practical insights you can actually apply. Work With Me Agency Services and Google Ads Management: https://fueldigital.co Learn Google Ads Step-by-Step Courses and Training: https://digitalmarketingbyerum.com/ ➖➖➖➖➖➖➖➖➖➖➖➖➖➖➖➖➖➖➖ Conversion Tracking Done Wrong? Here's the Fix | Erum Shaheen In this final lecture of the Google Ads course, I explain how to set up accurate conversion tracking using Google Tag Manager so you can measure real results from your campaigns. In this step-by-step tutorial, you will learn how to find your conversion ID and conversion label inside Google Ads, how to use them in Google Tag Manager, and how to create a trigger based on your thank you page URL. I also explain the importance of tracking user actions like lead form submissions and purchases, and why proper tracking is essential for campaign optimization, scaling, and improving return on ad spend. This lesson is designed for beginners as well as marketers who want to strengthen their performance marketing skills. By the end of this video, you will clearly understand how conversion tracking works, how to implement it without any coding or developer support, and how to use this data to make smarter decisions in your Google Ads campaigns. If you want to grow as a media buyer, digital marketer, freelancer, or business owner, this practical guide will help you build a strong foundation in tracking and analytics. ➖➖➖➖➖➖➖➖➖➖➖➖➖➖➖➖➖➖➖ Connect with me: LinkedIn: / erum-shaheen Instagram: / the_google_ads_expert Facebook: / erumshaheen786 TikTok: https://www.tiktok.com/@digitalmarket... ➖➖➖➖➖➖➖➖➖➖➖➖➖➖➖➖➖➖➖ Timestamps: 00:00 – Course Introduction & Overview 00:19 – Google Ads Concepts Recap 00:56 – Today’s Lesson: Conversion Tracking 01:10 – What Is a Thank You Page 01:59 – Getting Conversion ID & Label 02:14 – Copying Details from Google Ads 03:29 – Setting Up Tag in GTM 04:39 – Creating Trigger for Thank You Page 06:05 – Final Steps & Publishing 06:43 – Courses, CTA & Closing ➖➖➖➖➖➖➖➖➖➖➖➖➖➖➖➖➖➖➖ #googleads #conversiontracking #googletagmanager #digitalmarketing #ppc #leadgeneration #mediabuying #performancemarketing #googleadstutorial #onlinemarketing