Good Design Makes People Feel Heard, a Part of Something | Julian Alexander | TEDxYouth@HCCS скачать в хорошем качестве

Good Design Makes People Feel Heard, a Part of Something | Julian Alexander | TEDxYouth@HCCS

The Grammy award-winning creative director behind iconic hip-hop album covers for artists from 50 Cent, Eminem, and J-Lo, to jazz legend Miles Davis, Julian Alexander of Slang Inc has also designed for global brands such as Nike and Stella Artois. In this short talk, he opens a window to his creative process, focusing on listening to the artists and brands he represents, rather than designing to his own preferences. Julian Alexander is the founder of Brooklyn-based design studio Slang Inc., whose clients include the world’s top agencies and brands. His understanding of cultural nuance and deep passion for music informed his tenure as Design Director for Sony Music, where he won a GRAMMY® Award for The Complete Jack Johnson Sessions by Miles Davis for Best Boxed or Special Edition Package. As Executive Creative Director of Guild, Julian led creative teams on experiential projects for Nike, Target, and Stella Artois. His iconic logos and album artwork for Jennifer Lopez, 50 Cent, and Eminem among others can be seen on packages that have sold over 100 million units worldwide. Julian has moderated design talks at the American Institute of Graphic Arts and NYU, and presented at Apple. Julian is a graduate of School of Visual Arts, where he also taught typography. This talk was given at a TEDx event using the TED conference format but independently organized by a local community. Learn more at https://www.ted.com/tedx