Johann van Tonder - Practical prioritization: how to decide which ideas to pursue and when скачать в хорошем качестве

Johann van Tonder - Practical prioritization: how to decide which ideas to pursue and when

It's usually not hard to generate a long list of testing ideas. However, there's a limited number of testing slots, and by extension each experiment you run represents an opportunity cost. A crucial question is therefore how to decide where to start and in which order to execute ideas on your roadmap. As Bill Gates said, - prioritization is effectiveness - Presentation Structure: 0:00 Introduction ( Who's Johann? ) 1:32 The story of Amazon's Product Recomandation Engine 6:03 The Key Drivers of a Succesfull Testing Program 6:44 TIR Framework (Time, Importance, Resources) 7:45 PIE Framework (Potential, Importance, Ease) 15:20 Impact & Complexity Matrix 18:45 Bang for Buck Method 20:56 Create your own triangle framework 26:40 Buy an ideea method 31:08 Discussion about the methods Check our blog for more webinars and conversion topics. https://blog.omniconvert.com/ Also presentations from International Ecommerce Day 2017 are present on SlideShare. https://www.slideshare.net/valentinra