Cassandra Geo Match: Experimentation at speed and at optimum cost скачать в хорошем качестве

Cassandra Geo Match: Experimentation at speed and at optimum cost

Geo experimentation is a form of incrementality testing helping marketers understand the true Incremental Return on Investment of a given channel or marketing tactic. In its simplest form, a geo-experiment is a A/B test comparing different geographic regions. Geo-experiments consist in running advertising in a certain way in specific regions or geos. Treatment regions who are subject to change are then compared to the control regions. Control regions are considered as business as usual. Geo-experiment is a privacy safe technique measuring the incremental lift of an advertising channel, media or campaign(s) that can be geo-targeted.