Simplifying the Complex: Attribution, Alignment, and What Really Matters with Penny Hill скачать в хорошем качестве

Simplifying the Complex: Attribution, Alignment, and What Really Matters with Penny Hill

Welcome to another episode of Ops Cast by MarketingOps.com, powered by The MO Pros. In this conversation, host Michael Hartmann is joined by Penny Hill, Founder and Principal Consultant at Three Threads Consulting. Penny brings deep experience in marketing, operations, and strategy and focuses on helping teams simplify complexity, bridge gaps between departments, and make data meaningful. This episode digs into one of the biggest sources of friction in go to market teams: attribution and alignment. Why do teams fight over credit, what does marketing contribution really mean, and how can simplifying metrics and conversations lead to better collaboration and results In this episode, you will learn: ✅ Why attribution debates persist and how to turn them into productive discussions ✅ How shifting from marketing sourced to influenced revenue changes alignment ✅ Why matching metrics to your audience matters more than most teams realize ✅ How to spot when complexity is creating confusion instead of clarity ✅ Practical ways Marketing Ops can move teams from credit battles to shared success Enjoyed this episode Hit the like button and subscribe to our channel for more insights from leading marketing experts. Have opinions or topic suggestions Join the conversation at https://marketingops.com , the world’s leading community of marketing operations professionals. #MarketingOps #RevenueOps #Attribution #MarketingAlignment #MarketingOperations #OpsCast #MOPros #MarketingMetrics #InfluencedRevenue #SalesAndMarketingAlignment #ThreeThreadsConsulting