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LinkedIn or Facebook for B2B leads — which one actually works for software development companies? Most software dev founders assume LinkedIn is the only option. But after spending €1M+ on ads and generating €13.4M in revenue, we discovered our Meta ads strategy consistently outperforms LinkedIn for reaching decision makers, and it is often 10 times cheaper. In this video, I show you exact proof that targeting B2B decision makers on Facebook works. I also share real campaign data with verified CTOs and CIOs and reveal the Meta ads targeting settings that attract qualified software clients. No theory — just real data from live campaigns. Does LinkedIn outreach still work? We answer that too. Spoiler: the data might surprise you. If you run a software development agency or focus on SaaS lead generation, this Facebook ads B2B targeting breakdown will change how you approach paid ads. Ready to stop guessing and start generating qualified leads on autopilot? Book a free 1:1 session with a sales funnel expert from our team. We'll review your current marketing strategy, help you clarify your goals, and show you exactly how to get a proven sales funnel built for your business. What you'll walk away with: ✅ A clear sales funnel strategy tailored to your goals ✅ Expert input on your current marketing setup and next steps ✅ A KPI-based milestone plan for your funnel ✅ A concrete roadmap to launch your funnel fast 🚀 Book your FREE strategy session here: https://flashhub.io/start-now-ai-mark... 📌 TIMESTAMPS 0:00 LinkedIn vs Facebook for B2B leads: the real answer 1:21 What makes a qualified software development lead 3:15 How to target B2B decision makers on Facebook (live examples) 6:35 Verified CEOs, CTOs & CIOs from Meta ads targeting 9:46 CPL (Cost Per Lead) math: Does LinkedIn outreach still work? 12:06 Why this Meta ads strategy is profitable