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A lot of service providers feel pressure to build agencies, hire teams, or create courses just to be taken seriously. In this episode, I sit down with Eva Couto to talk about why that model does not work for most one-on-one service providers, especially creatives, designers, and personal brands. We dig into scaling without abandoning your craft, why copying corporate structures creates burnout, and how to build a profitable service business that actually fits your life. Key Takeaways -Why scaling does not require building an agency -The problem with business-first advice for personal brands -How creatives can grow without giving up the work they love -Why knowing your numbers builds confidence, not pressure -How to restructure offers so clients get better results Chapters 00:00 Easing into the conversation 08:30 Loving the craft as a service provider 14:30 Why agency growth is not the goal 19:00 Business-first thinking and personal brands 31:00 Time, growth, and realistic expectations 41:00 Metrics that actually matter 50:00 Restructuring offers for better results 59:30 Where to find Eva and her work