Symbolic Convergence Theory: How Stories Unite Groups скачать в хорошем качестве

Symbolic Convergence Theory: How Stories Unite Groups

Why do stories, jokes, and shared experiences bring people together? In this episode of Communication Campus, Dr. Malynnda Stewart explores Symbolic Convergence Theory (SCT), developed by Ernest Bormann. This theory explains how communication creates group cohesion through shared stories, symbols, and fantasies. As these narratives “chain out,” they generate emotional energy and a shared identity — turning individuals into a unified team. 📚 What You’ll Learn in This Episode: The concept of fantasy themes and how they spread What “rhetorical vision” means in group storytelling How symbolic convergence builds belonging and identity Examples of SCT in organizations, classrooms, and social movements 🎓 About the Series: This video is part of the Group Communication Theories playlist on Communication Campus, designed for graduate students, educators, and professionals who want to understand how communication builds shared meaning. 💬 Let’s Connect: Enjoying the series? Subscribe to Communication Campus and hit the notification bell for more insights on how communication shapes group life. #CommunicationTheory #SymbolicConvergence #ErnestBormann #GroupCommunication #Storytelling #RhetoricalVision #CommunicationCampus