Brand Experiences and Check-out Systems | invidisXworld скачать в хорошем качестве

Brand Experiences and Check-out Systems | invidisXworld

ITAB, one of the leading shopfitters in Europe, helps to “turn consumer brand experience into physical reality”. “The most important way to keep you and me going to stores in the future is to offer a really good multi-sensorial experiences.”, says Stefan Ståhl, CMO of ITAB. In this interview, Stefan explains how ITAB uses Digital Technology to deliver on this promise. He explains how the combination of light, sound, and video displays can create additional value for retailers, or how customer flows can be managed automatically. ITAB also leverages the know-how of partners, like Ombori, to create additional solutions like Apps. In addition to creating full brand experiences, ITAB is also a market leader in Check-out Systems. Mikael Bengtsson, Business Manager at ITAB, explains the latest trends in this field, like mobile-, self- or semi-automated check-out. In his view, giving the customer options is essential in modern retail. Mikael also explains how ITAB makes the check-out process more sustainable. 0:00 Transforming Brand Experiences into Physical Reality 2:04 Controlling Light, Sound and Video 4:31 Trends in Check-out Systems On their year-long invidisXworld tour, invidis consulting‘s senior partners Florian Rotberg and Stefan Schieker are searching and analyzing trends and drivers of retail and digital signage across the most important markets in Europe, Asia and the Americas. ---------------------------------------------------------------- For more information about digital signage, dooh and retail tech - also download our free invidis Annual Yearbook https://invidis.de/downloads/invidis-... ---------------------------------------------------------------- We also recommend our invidisXworld shows from Berlin and Sweden    • invidisXworld #1 - Berlin (EN)      • invidisXworld #3 - Digital Experiences & I...      • invidisXworld #4 - Sweden   ---------------------------------------------------------------- And visit our news website for weekdaily digital signage, dooh and smart retail news https://invidis.de/