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This session on the future of brand is NOT a trend report. It’s a reality check. In this live, no-slides conversation from the Brand Builders Summit 2025, Jacob Cass is joined by Marty Neumeier and Andy Starr for a raw discussion on the future of branding, strategy, creativity, and leadership. They unpack what’s actually broken in branding today, why execution matters more than theory, and why shortcuts, hacks, and AI-first thinking are putting brand work at risk. You’ll hear straight talk on: • Why branding only works in open, human systems • The growing gap between brand theory and real-world execution • Why taste, judgment, and coherence matter more than tools • How AI changes the stakes without replacing thinking • Why personal branding is often misunderstood • What brand builders must develop now to stay relevant • Why education, curiosity, and self-directed learning are non-negotiable This is a conversation about responsibility, originality, and the role brand builders play in shaping the future, not just responding to it. If you’re a designer, strategist, creative leader, or founder trying to make sense of where branding is heading, this is required viewing. No templates. No shortcuts. No easy answers. Just serious thinking about what comes next. - Recorded at the Brand Builders Summit 2025: Brand X-Pedition (hence the astronaut helmet). ____________ SUBSCRIBE: / justcreative JOIN THE JUST CREATIVE FLAIR NEWSLETTER https://justcreative.com/brandingbrie... Get 100’s of FREE branding & design resources LEARN BRAND STRATEGY Brand Master Secrets Brand Strategy Course - http://justcreative.com/go/bms Brand Strategy Courses Reviewed - https://justcreative.com/best-brand-s... FREE Brand Strategy Resources - https://justcreative.com/best-brand-s... CONNECT WITH JACOB CASS / justcreative / jacobcass / justcreativedesign / justcreative / jacobcass https://dribbble.com/justcreative/ https://justcreative.com (Jacob’s Website) https://justcreative.com/contact (Contact Form) JOIN OUR COMMUNITY https://justcreative.com/community LISTEN TO THE JUST BRANDING PODCAST https://justcreative.com/podcast JACOB’S GEAR All Jacob’s Gear: https://justcreative.com/design-busin... Logitech MX Master Mouse 3 - http://justc.co/lP7U5 (Amazon) Rodecaster Pro Studio - http://justc.co/Asph (Amazon) BenQ 32” 4K Monitor - http://justc.co/h6Rd (Amazon) Sony FX30 Camera - http://justc.co/MFdn20 (Amazon) Apple Macbook Pro 16” - http://justc.co/VNIMu (Amazon) Bose QuietComfort 20 Headphones - http://justc.co/xPeL (Amazon) RESOURCES: Popular Articles: https://justcreative.com/popular-arti... Tech Buying Guides: https://justcreative.com/buying-guides Design Resources: https://justcreative.com/design-resou... Tools & Resources: https://justcreative.com/top-resources Courses & Books: https://justcreative.com/courses Shop: https://justcreative.com/shop/ SUPPORT THE CHANNEL: Support our channel by purchasing through our affiliate links. We get a small commission with no extra cost to you. 🙏 Amazon - Get everything you need: http://justc.co/8biRB 🙏 Adobe Creative Cloud Software - Get 65% off here: http://justcreative.com/go/adobe 🙏 Bloom - Invoicing & Client Management https://justcreative.com/go/bloom/ 🙏 Envato - The Ultimate Creative Subscription: https://justcreative.com/go/envato/ 🙏 TheFutur - Courses, Templates & Downloads: https://justcreative.com/go/thefutur 🙏 KIT - Email Service Provider: https://justcreative.com/go/convertkit 🙏 Wix - Website Builder & Hosting: http://justcreative.com/go/wix 🙏 Logo Package Express - Export logos, fast: http://justcreative.com/go/wix #brandstrategist #branddesigner #branding #brand #podcast #brandstrategy #branddesign