The State of Brand 2026 with David Aaker and Debbie Millman скачать в хорошем качестве

The State of Brand 2026 with David Aaker and Debbie Millman

Debbie Millman and David Aaker with Jacob Cass as host, explore the current state of brand strategy and why so many brands struggle to create meaning that actually lasts. The conversation moves beyond surface level branding and into the real work. How brands are shaped by culture, systems, power, and human behavior. Why strategy often gets reduced to slides and slogans. And why that approach fails in the real world. Key themes include the role of trust, credibility, and long term thinking in brand building. The difference between brand expression and brand substance. Why brands cannot be controlled in the way organizations often assume. And how meaning is created through consistency, action, and shared belief rather than messaging alone. The discussion also touches on why branding is never neutral, how brands reflect societal values and tensions, and why simplification is both necessary and dangerous when taken too far. This is a thoughtful, candid look at what brand strategy really is, what it is not, and why the most powerful brands are built through understanding people, not just positioning statements. Ideal for brand strategists, designers, marketers, founders, and anyone interested in how brands gain relevance, trust, and longevity in a complex world. -- Recorded at the Brand Builders Summit 2025: Brand X-Pedition (hence the astronaut helmets on the thumbnail.) ____________ SUBSCRIBE:    / justcreative   JOIN THE JUST CREATIVE FLAIR NEWSLETTER https://justcreative.com/brandingbrie... Get 100’s of FREE branding & design resources LEARN BRAND STRATEGY Brand Master Secrets Brand Strategy Course - http://justcreative.com/go/bms Brand Strategy Courses Reviewed - https://justcreative.com/best-brand-s... FREE Brand Strategy Resources - https://justcreative.com/best-brand-s... CONNECT WITH JACOB CASS   / justcreative     / jacobcass     / justcreativedesign     / justcreative     / jacobcass   https://dribbble.com/justcreative/ https://justcreative.com (Jacob’s Website) https://justcreative.com/contact (Contact Form) CONNECT WITH MATT DAVIES https://www.mrmattdavies.me/   / mattgdavies     / mrmattdavies     / mrmattdavies   JOIN OUR COMMUNITY https://justcreative.com/community LISTEN TO THE JUST BRANDING PODCAST https://justcreative.com/podcast JACOB’S GEAR All Jacob’s Gear: https://justcreative.com/design-busin... Logitech MX Master Mouse 3 - http://justc.co/lP7U5 (Amazon) Rodecaster Pro Studio - http://justc.co/Asph (Amazon) BenQ 32” 4K Monitor - http://justc.co/h6Rd (Amazon) Sony FX30 Camera - http://justc.co/MFdn20 (Amazon) Apple Macbook Pro 16” - http://justc.co/VNIMu (Amazon) Bose QuietComfort 20 Headphones - http://justc.co/xPeL (Amazon) RESOURCES: Popular Articles: https://justcreative.com/popular-arti... Tech Buying Guides: https://justcreative.com/buying-guides Design Resources: https://justcreative.com/design-resou... Tools & Resources: https://justcreative.com/top-resources Courses & Books: https://justcreative.com/courses Shop: https://justcreative.com/shop/ SUPPORT THE CHANNEL: Support our channel by purchasing through our affiliate links. We get a small commission with no extra cost to you. 🙏 Amazon - Get everything you need: http://justc.co/8biRB 🙏 Adobe Creative Cloud Software - Get 65% off here: http://justcreative.com/go/adobe 🙏 Bloom - Invoicing & Client Management https://justcreative.com/go/bloom/ 🙏 Envato - The Ultimate Creative Subscription: https://justcreative.com/go/envato/ 🙏 TheFutur - Courses, Templates & Downloads: https://justcreative.com/go/thefutur 🙏 KIT - Email Service Provider: https://justcreative.com/go/convertkit 🙏 Wix - Website Builder & Hosting: http://justcreative.com/go/wix 🙏 Logo Package Express - Export logos, fast: http://justcreative.com/go/wix #brandstrategist #branddesigner #branding #brand #podcast #brandstrategy #branddesign