Earned Media: How to Stand Out Like You Deserve скачать в хорошем качестве

Earned Media: How to Stand Out Like You Deserve

Why is it so hard to get press coverage these days? The world of PR is changing. The process for getting earned media is different from what it was ten years ago. In this video, we discuss what the Press looks for when selecting their coverage and what you can do to score your earned media. Which of these pitching tips will you put into practice first? Share your thoughts in the comments! If you prefer podcasts, listen to the full episode here: https://player.captivate.fm/episode/6... __________________________________ 00:00 Intro 01:50 The 5 Most Common Pitching Mistakes 04:50 Why Blanket Pitches are Outdated 06:25 Pitches are for the Press, Not You 08:30 How to Structure a Pitch 12:25 Why you Should Review Your Content Objectively 14:10 How to Make A Pitch Stand Out 16:05 The Do's for Pitching 18:35 Never Do This To A Journalist 19:35 Example of a Bad Pitch __________________________________ For more expert Personal Branding tips, check out my free Masterclass: https://bit.ly/claire-bahn-masterclass For More Personal Branding Tips Check-Out: ✅ The 3 A's of Personal Branding    • The 3 As of Personal Branding   ✅ Podcast Tips for Host and Guest    • Podcast Tips for Host and Guest   ✅ Why Personal Branding is Important for Your Career Advancement    • Why Personal Branding is Important for you...   ✅ Common Myths and Mistakes of Digital marketing    • Common Myths and Mistakes of Digital Marke...   Let’s connect on LinkedIn!   / clairebahn   Follow me on Instagram!   / clairebahn   Say hello on Twitter!   / clairebahn   About Claire Bahn Claire Bahn is a serial entrepreneur and the CEO and Founder of Claire Bahn Group (CBG), a strategic marketing communications and branding agency. CBG has deep expertise in public relations, strategic communications, personal branding, executive branding, reputation management, social media management, video production, podcast production, and promotion. For over 15 years, Claire has been helping leading businesses, high-achieving CEOs, executives, investors, and founders maximize their authority and influence to accelerate business growth, gain recognition and increase opportunities. As an entrepreneur and influencer with over 90,000 followers across social media, she learned the importance of creating and curating a strong personal and business brand to magnetize opportunities and boost visibility. Her mission is to help others leverage their brands to develop the authority, influence, and trust they need to exceed their career and life goals. She’s been featured in Entrepreneur, Forbes, This Week in Startups with Jason Calacanis, MarketWatch, and Ticker Australia, to name just a few. #personalbranding #personalbrandingtips #CEObranding #marketingagency #earnedmedia #earnedmediaexamples #earnedmediastrategy #earnedmediaexamples #earnedmediacoverage #earnedmediaexplained