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#overconsumption #consumerism #girlhood There's a new viral TikTok trend where women are lip synching to a sound that says “I shop, drink matcha, go to pilates and stay beautiful." Let’s discuss what I’m calling the "shopping, matcha, and pilates industrial complex" and how these TikTok aesthetics and lifestyles feed into overconsumption, consumerism, and curated “that girl” lifestyles. Sources + Further Reading/Watching: Fearing the Black Body by Sabrina Strings https://nyupress.org/9781479886753/fe... Belly of the Beast by Da’Shaun Harrison https://www.penguinrandomhouse.com/bo... I Shop Therefore I Am https://publicdelivery.org/barbara-kr... The Revolution Will Not Be Televised • "The Revolution Will Not Be Televised" - G... Black woman accused of stealing at Pilates class https://www.tiktok.com/t/ZP8kwsVan/ Follow me on my socials: / ashleyaviola https://x.com/ashleyaviola Join my Patreon: / ashleyaviola *Disclaimer: Information presented in this video is my opinion and mine alone. Business inquiries: [email protected] Key words for the algo: Overconsumption, shopping obsession, matcha latte aesthetic, Pilates, influencer culture, TikTok trends, that girl lifestyle, overconsumption, wellness aesthetic, Lululemon haul, matcha girl TikTok, luxury lifestyle influencers, Pilates reformer class, iced matcha latte trend, fitness influencers, TikTok wellness, girlhood aesthetic, consumerism video essay, aesthetic overconsumption, shopping haul culture, TikTok aesthetic culture, health and wellness influencers, shopping, matcha and Pilates trend, curated femininity, wellness influencers, influencer consumerism, shopping as personality, influencers have no personality