What Marketers Get Wrong About Customer Data And How to Fix It - David Raab скачать в хорошем качестве

What Marketers Get Wrong About Customer Data And How to Fix It - David Raab

Do you really need a Customer Data Platform, or just a better understanding of your data? David Raab is the founder of the Customer Data Platform Institute, the global authority that first defined and named the CDP category in 2013. In this episode, he breaks down what marketers get wrong about data strategy. From the myth of “complete data” to the confusion between CDPs and CRMs, David explains why organizational silos are the biggest blockers to connected customer experiences. The discussion also covers why marketers should focus on use cases instead of buzzwords, how to define “good enough data,” and what questions to ask before investing in new tools. === Watch the full episode to learn: Why the CDP label matters less than the problem it solves How to identify the real gaps in your data strategy What “good enough” data looks like in practice How to align marketing and IT around shared goals Why hype cycles distract from solving real customer challenges Whether you’re a marketing leader defining your first data strategy or a technologist building the systems to power it, this episode will help you understand how to focus on the customer data that truly drives results. === Connect with David: LinkedIn:   / david-raab-22146b   Website: https://raabassociates.com/ === Resources: The Marketing Performance Measurement Toolkit by David Raab: https://www.amazon.com/Marketing-Perf... === About the Everything Clicks podcast: Everything Clicks is a podcast about customer experiences that wow consumers while driving profitable growth. Each week, we dissect the strategies and tactics of top B2C marketers at leading Fortune 5000 companies. 📣 Subscribe now for more insights on creating digital experiences that convert. 📱 Follow me on LinkedIn:   / shamirduverseau   🌐 Smart Panda Labs: www.smartpandalabs.com