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Explore how the brain truly works and what that means for speakers, leaders and anyone who communicates for impact. If you've ever wondered why some speakers create lasting transformation while others only deliver information, this episode breaks it all down! John F. Edwards is an international speaker, and a 30-year NSA member who is sharing his expertise and love for neuroscience! Join us in the discussion! 🔥 In this episode, you’ll learn: ✔ How neuroscience helps you create deeper, lasting change ✔ The difference between information → motivation → inspiration ✔ What great speakers do that average speakers don’t ✔ How to avoid cognitive overload (the #1 audience killer!) ✔ How to craft “sticky” talks audiences actually remember ✔ Why experience—not content—is what makes a speaker unforgettable ✔ Four essential pillars every speaker must master: Expertise, Eloquence, Enterprise, Ethics ✔ How AI can support your brand, business, and workflow ✔ Behind-the-scenes truths about what really makes a speaker successful ✔ What event organizers wish every speaker understood 🧠 About John F. Edwards John blends neuroscience, psychology, leadership, and storytelling into a speaking style that moves people to action. With decades of corporate leadership experience and seven published books, he helps audiences understand how to think better, lead better, and communicate better. He also hosts immersive, neuroscience-driven speaker retreats designed to help speakers master their presence, clarity, and impact. Learn MORE and get the MOVE book TODAY: https://www.amazon.com/dp/B091B6XD2P 👉 Learn more at: https://www.theedwardsgroups.com/spea... 👉 Connect with John on LinkedIn: / john-f-edwards Watch next: ✔ Etiquette Every Speaker Should Master: • Etiquette Every Speaker Should Master - An... ✔ Spending from Pain vs. Power: • Spending from Pain vs. Power: Rewrite Your... ✔ How to Get Major Press in 90 Days: • How to Get Major Press in 90 Days (Without... ✨If you enjoyed this episode:** 👍 Like the video 💬 Comment your biggest takeaway 🔔 Subscribe for more conversations with speakers, leaders, planners & event industry experts Hosted by Layna Castle Founder of Professional Speakers Concierge Service™ Creator of *Speakers & Stages Event Strategist | Speaker Experience Expert Connect with me: Instagram: @layanacastle PSCS: prospeakerservice.com