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NOTE FROM TED: This talk only represents the speaker's personal views and understanding of social media, dopamine, and addiction. The guidelines we give TEDx organizers are described in more detail here: http://storage.ted.com/tedx/manuals/t... This TEDx talk explores the hidden dangers of influencer culture, particularly how the pursuit of likes and engagement leads to conformity. Jet, a former influencer, reflects on her own journey, sharing how the desire for attention transformed her from a creative individual into someone driven by external validation. Through research on the effects of social media on the brain, she reveals how dopamine and the need for approval can cause influencers to lose their authentic selves. She encourages the audience to resist this conformity, focus on personal passions, and redefine what it means to have a positive influence on the world. Jet van Wijk is a Dutch author and founder of several companies, including Laptop Lifestyle Master Program and JVW Agency. She is an internet personality and author of the tell-all book “What Influence” on the dark side of the influencer industry. Jet is an award-winning business coach and leader within the digital marketing industry, promoting a philosophy of ethical marketing. Jet isn’t just a seven-figure entrepreneur. She’s a guide, mentor, and strategist empowering the next generation of digital leaders to escape the confinements of the 9-5 lifestyle. Becoming a digital entrepreneur isn’t something you can learn at school. The textbooks are outdated, and most teachers don’t have real-life experience or industry insights. That’s where Jet and the Laptop Lifestyle Master Program comes in. Jet works with freelancers to give them the tools to make $3,000 to $5,000 monthly, working from anywhere, with proven frameworks, strategies, and DFY templates. You can make this your reality in just 90 days with LLMP. The program has been featured in LA Weekly, OK! Magazine, Grazia, Forbes, and ELLE Canada. This talk was given at a TEDx event using the TED conference format but independently organized by a local community. Learn more at https://www.ted.com/tedx