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What if your business could thrive without you there every day? In this episode of the Marketing 4 Business podcast, Scott chats with Brad Ferris, a Canadian agency owner, author, and former nurse turned entrepreneur, about how to build a team that actually runs the business, so you don’t have to. Brad’s been in the trenches. From managing at McDonald’s to running a 40-person agency, he’s learned what it really takes to hire well, grow leaders from within, and create a culture people want to stick around for. You’ll hear: Why most hiring processes are broken, and what to do instead How Brad takes 6 weeks off with full confidence in his team The interview question he uses to find serious talent A simple framework to grow leaders inside your business How your Google reviews will shape your AI visibility And why marketing never fixes your problems, it just reveals them If you’re serious about building a better business, this one’s packed with insights you’ll want to action straight away. Download the Local Business AEO Playbook here https://yourmarketingpartner.getdigit... – a free, step-by-step guide that shows you how to position your business to be recommended by AI. Timestamp 00:05:57 – How Brad Ferris Built a Business That Doesn’t Rely on Him 00:09:16 – The #1 Thing Job Seekers Need to Show in Interviews 00:12:40 – A Hiring Hack: Why Every Applicant Should Send a Loom Video 00:18:10 – Why Most New Hires Fail (And What to Do Instead) 00:20:58 – How to Build Culture That Actually Retains Top Talent 00:25:24 – What Leadership Really Means (According to McDonald’s Training) 00:31:29 – How to Design an Emerging Leaders Programme in Your Business 00:38:52 – Conversations Before Conversions: A Smarter Take on Marketing 00:51:09 – Why Marketing Won’t Fix Your Business (But Will Expose Its Flaws) 01:00:21 – How to Get Found and Recommended by AI in 2026 If you find our content valuable and informative, please help us reach more business owners by sharing it with a friend who might benefit. Additionally, please ensure that you're following our podcast on your preferred platform, and if you enjoyed the latest episode, consider leaving us a five-star review. Your support is highly appreciated. See below for ways to get in touch with us… Follow the Marketing 4 Business podcast on Instagram / marketing4businesspodcast Follow Digital Influence on Instagram / digitalinfluencenz Connect with Brad on LinkedIn / bradmferris Connect with Scott on LinkedIn / scottwilson10x Have Fun & Take Action