Selling Through Storytelling - Converting Content to Cash скачать в хорошем качестве

Selling Through Storytelling - Converting Content to Cash

In today’s crowded startup world, content is often seen as a ‘nice to have.’ But the truth? Content can convert followers into loyal customers and investors – if you know how to use it strategically. Navigate the video easily with these timestamps: 00:00 – Intro & Marcus’ journey 01:06 – How he started with startups 03:42 – Why content matters 05:09 – Brand examples that win 08:42 – What makes good content 11:17 – Types of content to create 13:00 – Power of storytelling & brand 17:00 – How to start creating content 22:45 – ROI of content 27:12 – More examples & styles 32:32 – Final tip & closing In this powerful session, Marcus Grip shares how to sell through storytelling by crafting and sharing your unique story. Just like Robot Mascot helps founders get investment ready, Marcus and The Journey help founders build trust, authority, and connection with their audience, transforming their business growth. During this workshop, you will gain an understanding of: WHY – Why should you care about content? Real-world examples of how content made all the difference for successful startups. WHAT – What is your story? What to share and what makes good content. HOW – How to create content with any or no budget and communicate effectively with customers and investors. ROI – What is the ROI of content? Real results from clients and the cost of not doing content. This is not just another stats session. Marcus ensures you leave with actionable takeaways you can implement today to build momentum and grow your business. ABOUT YOUR SPEAKER Marcus Grip – Co-founder & Creative Director, The Journey Born to Vikings. Raised on Adventure. Creator of Awesomeness. Marcus is a world traveller and freelancer with two decades of experience creating impactful content for clients ranging from charities in Indonesia to global law firms. Now based in the UK, he fell in love with the startup world – its chaos, commitment, and resilience – mirroring his own life journey. Through The Journey, Marcus helps founders develop their content and personal brand, using his expertise to connect them deeply with their audience. He practices what he preaches by documenting his own journey and building his brand authentically. ABOUT YOUR HOSTS This event is brought to you by Robot Mascot. We’re an award-winning pitch agency, specialising in creating investment materials that convince investors. Our clients are 40 times more likely to raise investment after they apply our market-leading methodologies. Trusted by global accelerators, Tier 1 VCs, and leading crowdfunding platforms, we ensure entrepreneurs shine in a competitive investment landscape. We craft captivating pitches, credible financial projections and compelling business cases so founders can convince investors their business is the one to back. SUBSCRIBE FOR INSIGHTS IN BECOMING INVESTABLE Benchmark your ability to raise investment: https://www.robotmascot.co.uk/pitchre... Become Investable - Join our FREE Fundraising Strategy Session today: https://www.robotmascot.co.uk/service... Convince Investors – Pitch and Investment Readiness Services: https://www.robotmascot.co.uk/service... Get the Book – Claim your FREE copy of Investable Entrepreneur: https://www.robotmascot.co.uk/investa... FREE Resources for Entrepreneurs and Startups: https://www.robotmascot.co.uk/free-re... Discover the Secrets to Brand Success: https://www.robotmascot.co.uk/art-and... Robot Mascot – The UK’s Leading Investment Readiness Agency https://www.robotmascot.co.uk/ JOIN US ON SOCIALS Facebook:   / robotmascot   LinkedIn:   / robot-mascot   X: @robotmascot Instagram: www.instagram.com/robotmascot Website: https://www.robotmascot.co.uk